Liga MX Femenil is witnessing one of its most significant milestones: the second leg of the 2025 Apertura final between Tigres and América was not just a sporting event but a media phenomenon. With unprecedented coverage and record attendance at the Volcán Stadium, this match could mark a turning point in how women’s soccer is broadcast and consumed in Mexico.
Unprecedented Broadcast Reach
Tigres Femenil reported 12 different channels/platforms that carried the final: from free-to-air television (Imagen TV, Multimedios) to streaming services like Disney+ and Tubi, as well as YouTube and the Liga’s official social media channels.
In the U.S., the match was also aired on FOX Deportes, Telemundo, and Estrella TV — significantly expanding its international reach.
This broadcast strategy underscores the rising importance of digital platforms to increase accessibility to women’s soccer, especially at a time when media investment in the women’s game has historically lagged behind the men’s.
Sporting Impact and Attendance
On the pitch, Tigres were crowned champions thanks to a goal by Diana Ordóñez in the 20th minute. They won the second leg 1–0 and clinched the title 4–3 on aggregate.
Off the pitch, the impact was equally powerful: over 40,000 fans packed the Volcán Stadium — a number that highlights not only growing fandom for women’s soccer, but also the league’s ability to stage marquee events.
Digital Buzz and Social Media Reactions
The magnitude of the broadcast reach also reverberated through social media: users, analysts, and media outlets highlighted the match’s accessibility and potential long-term impact on distribution rights.
¡LA FINAL MÁS TRANSMITIDA!
— PLATINUM Sports (@PS_SportsTV) November 22, 2025
La Final de Vuelta del Apertura 2025 de la Liga MX Femenil será la más transmitida en la historia del torneo, tanto en México como en Estados Unidos.
🇲🇽 Transmisión en México:
📺 Liga BBVA MX Femenil (Facebook & YouTube)
📺 Tigres Oficial (YouTube)
📺… pic.twitter.com/dy7dFkfq6X
Moreover, with personalities like Miguel Layún via his LayvTime channel and collaboration between traditional and digital services, a hybrid approach is emerging that could be replicated in other women’s leagues globally.
Challenges and Limitations Ahead
Despite the broadcast success, significant challenges remain. Consolidated audience data (TV + streaming) has not yet been released, making it difficult to confirm if it was truly the “most-watched” final in history.
Additionally, broad coverage does not always translate into proportional earnings: platforms may stream the match, but may not yield high advertising revenues or subscription numbers specifically for women’s matches.
To replicate this success, rights negotiations will need to be strategic: not every club has Tigres’ media profile, and there may be stark differences between final matches and regular-season games.
The Tigres vs América final of the 2025 Apertura functioned as a media innovation lab for Liga MX Femenil. By blending traditional broadcasts, digital streaming, and social media, the league showed that it’s possible to maximize visibility without sacrificing sporting integrity.
This hybrid model could be key to the professionalization, audience growth, and economic development of women’s soccer in Mexico.